Amazon quietly ends its restaurant delivery service in the UK

Amazon quietly ends its restaurant delivery service in the UK

After two years of operation, Amazon has quietly closed the London arm of its takeout and delivery service, reports the Evening Standard. The news was announced in an email to the service’s customers, which said deliveries will cease in the capital (and, by extension, the rest of the UK) after December 3rd.

Like many of Amazon’s services, Amazon Restaurants was available exclusively to Prime subscribers who could pay £1.99 to have food delivered within an hour from over 200 London restaurants. It first launched as a service in Seattle back in 2015 before expanding to London in September 2016.

In New York City, Amazon Restaurants options are limited to a handful of vendors with few user reviews

However, it appears that even Amazon’s stores of shopping data weren’t enough to let it convincingly compete against London’s incumbent Deliveroo and Uber Eats services, despite the latter having only launched only three months previously in the city. In the US, the service also doesn’t seem to be faring well against popular competitors like Eat24, Postmates, and Grubhub. In New York City, for example, Amazon Restaurants options are limited to a handful of vendors with few user reviews.

In a statement announcing the closure Amazon said, “We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants, and delivery partners for their support.”

Amazon dabbles in a bunch of different industries, but not all of its ventures have proven to be successful. Just take a look here and see if you remember any of these Amazon services.

Update November 27th, 11:58AM ET: Updated with comment from Amazon.

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